Zoltan Laczo

Lead Product Manager, Growth & MarTech Advisor, ex-Glovo | Marketing Technology

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About Zoltan

I'm Zoltan Laczo, a seasoned expert in marketing technology and growth consultancy. With a career spanning several years, I've developed a deep understanding and hands-on expertise in constructing digital products that utilize software engineering, design, and data science. My mission lies in solving customer challenges through innovative technology while ensuring tangible business outcomes.
I currently work as a MarTech Product Lead and Growth Consultant, where I offer extensive services to enhance marketing investment optimization and drive business growth. My professional journey encompasses roles such as Lead Product Manager at Grover and Product Manager at Glovo, where I honed my skills in marketing technology and data integration.
My educational background includes a Bachelor's Degree in Business Studies with a marketing specialization from Oxford Brookes University and an Economist degree in Business Administration and Management from the International Business School, Budapest. I also had the opportunity to study Business Administration at Universidad de Sevilla under the ERASMUS program.
Passion drives my work in diverse sectors such as fintech, quick-commerce, and gaming, where I tackle growth issues like SEO, incrementality, and performance marketing at scale. By leveraging tools and technologies such as GCP, BigQuery, and others, I stay on the cutting edge of technological advancements.
If you wish to explore opportunities for collaboration or need expert guidance in technology-driven growth strategies, feel free to reach out. Let's embark on a collaborative journey of innovation and growth.

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Coffee Chat with Zoltan

Hi there! I'm Zoltan Laczo and I'd love to connect over a virtual coffee chat. This is a free, informal 30-minute meeting where we can share ideas, discuss trends in marketing technology, or chat about your interests and experiences.

With a decade of experience in MarTech, I'm passionate about solving growth challenges in various industries. Whether you're interested in data-driven strategies or performance marketing, I'm here to listen and exchange insights.

No sales pitches, just genuine connection. Drop me a line to schedule!

1:1 Tech-Driven Growth Insights

With a wealth of experience as a MarTech and growth specialist, I guide businesses to harness technology for marketing success. During our 60-minute consultation, expect tailored insights on MarTech enablement, growth strategy, and digital transformation. Together, we'll explore solutions that drive business growth through agile methodologies and data-driven decision-making. Whether you're in e-commerce, fintech, or gaming, let's unlock your brand's potential with cutting-edge tools and strategic expertise.

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Unlocking Growth with MarTech: A Roadmap To Success

In today's rapidly evolving digital landscape, businesses are increasingly turning to marketing technology, or MarTech, to drive growth and efficiency. As someone deeply entrenched in this field, I have seen firsthand the transformative power this technology can offer. Through my work as a MarTech Product Lead and Growth Consultant, I've helped shape the marketing strategies of countless organizations, catalyzing innovation and growth.

When I first laid eyes on the intricate dance between software engineering, data science, and business strategy, I knew that MarTech held unparalleled potential. The central pillar of my work has always been about understanding and responding to customer needs using state-of-the-art technology. It's about delivering outcomes that matter while simplifying the complex ecosystem of marketing tools.

One of the most exciting areas I've dived into recently is **Data Integration and CDP Development**. Many businesses today grapple with siloed data and disconnected insights. Implementing a Customer Data Platform (CDP) can significantly enhance a company's understanding of its customers, offering seamless access to previously elusive data. Imagine a scenario where all customer touchpoints are synchronized, offering a 360-degree view that allows for more personalized and timely engagement.

Incrementality and performance marketing is another cornerstone of effective growth strategies. In a world where every advertising dollar needs to prove its worth, incrementality measurement ensures that we're making decisions based on true business value. This isn't merely about pouring resources into high-profile campaigns but about leveraging data to ask critical questions such as 'Is this channel driving true incremental growth?' and 'How effectively are we using our resources?' By harnessing historical data and predictive analytics, businesses can strategically forecast and allocate their budget to get the most bang for their buck.

I've also enjoyed the challenge of **creative and bidding automation**. As a former Product Manager at renowned companies like Glovo, I led projects aimed at freeing time from manual tasks, allowing teams to focus more on strategy. Automation in marketing campaigns shifts the operation from reactive to proactive, enabling more agile responses to market changes. In the fast-paced world of E-commerce and quick commerce, there's nothing more valuable than time.

Ultimately, my journey through MarTech has been about championing a user-friendly approach to technology. Leveraging tools like mParticle, AppEngine, or Google Cloud Platform, I ensure they work for you, not the other way around. This seamless synergy of technology and strategy not only drives growth but also aligns marketing endeavors closely with concrete business outcomes.

So, if you're ready to propel your business forward and use technology as a guiding beacon to your growth strategy, let's connect. Together, we can unravel the potential MarTech has to transform how you operate, unlocking new avenues of growth and efficiency you've yet to explore.