Shelley Adamson

Creative Director. Experience Designer. FWA & Webby Judge.

1:1 Creative Experience Insight

In this 30-minute session, Shelley Adamson will provide a rare opportunity to explore the dynamic intersection of art and technology. As a Creative Director and Experience Designer with a decade-long career, Shelley has led groundbreaking projects worldwide, from launching digital experiences for luxury brands to crafting immersive storytelling. This consultation will focus on conceptualizing unique interactive experiences, with personalized advice on enhancing creative vision. Clients can anticipate tailored insights into integrating digital mediums and guidance on navigating project complexities.

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About Me

Shelley Adamson is a distinguished Creative Director and Experience Designer currently flourishing in Toronto, Canada. Her journey began in New Zealand, where she earned a Bachelor of Fine Arts in Sculpture from Otago Polytechnic, laying the foundation for her passion for blending art with technology.

In 2012, Shelley embarked on an international quest for creativity and innovation, which eventually led her to collaborate with diverse teams, agencies, and brands worldwide. As the Creative Director at UNIT9, she spearheads projects from conception through execution, creating immersive digital experiences that captivate audiences and interact seamlessly across various platforms.

Shelley's expertise is not confined to traditional boundaries. Her multifaceted career has seen her take on the roles of Design Director and UX Lead, alongside being a respected judge for renowned awards such as The Webby Awards and The FWA. Her accolades, including FWA of the Day and CSS Design Awards, underscore her prowess in the industry.

What drives Shelley is her fervent passion for crafting story-driven experiences. She revels in the collision of digital and physical realms, always aiming to innovate and push boundaries further. Her work extends beyond mere aesthetics to include strategic and user-centric design, where every interaction is meticulously curated.

A firm believer in the power of collaboration, Shelley thrives on working with like-minded professionals to create groundbreaking projects such as the global launch of the Maserati Trofeo Collection and a compelling projection mapping experience for Genesis at Toronto's Pearson Airport.

Beyond her professional accomplishments, Shelley brings creativity to every endeavor, inspiring those around her with a contagious enthusiasm for design and user experience. For collaborations and consultations, Shelley Adamson stands as a beacon of innovation and artistic flair.

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