Jiayi L.

Product Management & Creativity • Prev. @TELUS, Enchant • CSPO®

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About Jiayi

Hello there, I'm Jiayi L., a passionate content creator and product manager based in the vibrant city of Vancouver, British Columbia, Canada. My career has been a dynamic journey through the realms of content creation and innovative product management, where I've had the privilege of transforming ideas into impactful solutions.

Professionally, I bring a rich tapestry of experience, having worked with leading companies including TELUS and Enchant. My roles have spanned from spearheading cross-functional development teams to mastering the intricacies of digital solutions that cater to millions of users. As a Content Creator at YouTube & RedNote, my work reaches a global audience, and it's a joy to create content that resonates with over 275,000 views across platforms.

My educational foundation includes a Master's degree in Digital Communication and Media/Multimedia from Simon Fraser University and a comprehensive grounding in product management through a certificate from BrainStation. These academic experiences have fueled my passion for digital strategy and behavioral design, helping me craft user-focused products and unearth optimization opportunities.

Beyond the professional sphere, I am a seeker of creativity, constantly exploring new avenues, whether it's experimenting with a fresh recipe or diving into the world of storytelling and animation. Being fluent in Cantonese, English, and Mandarin allows me to communicate effectively across diverse cultures and continuously learn from the world around me.

I'm excited to share my journey and insights with those who are eager to innovate and explore new digital frontiers. Let's connect and create something remarkable together!

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Book Time

Coffee Chat with Jiayi

Hello everyone! Are you open to a virtual coffee chat? Join me for an easygoing 30-minute online session where we can exchange ideas, share insights, and discuss the latest industry trends. Whether you're interested in digital media, content creation, or product management, there's always something exciting to uncover together. It's a chance to boost your network, learn, and maybe even inspire. I believe in lively conversations without any pressure, just genuine connections. Let's schedule a time and chat soon. Hope to meet you virtually!

1:1 Digital Strategy Session

Leverage Jiayi L.'s extensive experience in product management and content creation to refine your digital strategy. With a proven track record at TELUS, Enchant, and YouTube, Jiayi has successfully driven product innovation for million-dollar revenue-generating solutions. In this session, clients can anticipate personalized insights into enhancing digital platforms, optimizing content for audience engagement, and strategic guidance tailored to unlocking growth and product potential. Gain confidence with actionable advice backed by industry expertise.

Blog

Unleashing Creativity in Product Management

Building a career as both a content creator and product manager has been an exhilarating journey. My work has always been driven by a profound sense of exploration and curiosity, sparking innovations that enrich the digital environment. Let's dive into this unique blend of creativity and structured product management.

An Immersive Exploration into Product Innovation
From the bustling streets of Vancouver, I have journeyed through complex IT networks and intricate digital architectures, crafting significant solutions for over a million customers. It wasn't only about navigating complex systems at companies like TELUS; it also involved building platforms that made a tangible impact. Therein lay the thrill of exploration—transforming visions into digital realities.
However, innovation extends beyond technical feats; it encompasses understanding customer needs at their core. While leading teams to enhance product functionalities, it's vital to foster relationships that unveil these needs. This has fueled my drive to redefine digital interfaces, integrating concepts directly from stakeholder insights and customer behavior analysis.

Harnessing Creativity as a Content Creator
When I don't find myself immersed in the nuts and bolts of product management, I channel my creativity into content creation. It's a space where ideation, strategy, and execution blend seamlessly, and the conventional barriers of form thank finger paint mirrors that of crafting digital products. The beauty of content creation, whether through videos or storytelling, lies in its ability to engage and communicate profoundly with audiences.
The tools of the trade—be it storyboarding your narratives or curating visual material with ProCreate and Figma—become instruments of expression, much like frameworks in UX/UI design. Creating content for diverse platforms like YouTube and RedNote allows me ample room to test innovative approaches and learn what speaks to audiences most deeply.

Bridging Creative Content and Product Management
The synergy between product management and content creation is potent. Each project offers a new perspective, pushing boundaries, inspiring designs, and influencing strategies. At Enchant, I had the opportunity to marry these skills when launching a self-service ticketing platform.
The intersection of product functionality and visual appeal was flawless coordination, all geared towards enriching the consumer journey. Learning to curate engaging content has translated into designing intuitive user interfaces, each strategy interwoven, sparking lifecycle improvements and bolstering user satisfaction.

This blend of passions is more than a career choice; it's an exploration into what channelling creativity can achieve in the digital landscape. I continue to refine these skills to provide more profound impacts and invite you to explore this ever-evolving digital journey with me.

Returning to your organization: evaluating product avenues or seeking content collaboration? Connect with me, and together, we will create innovative experiences that captivate and engage. Reach out to begin this exciting collaboration.